Zero-Emission Vehicle Market Development Strategy
The ZEV Market Development Strategy, as called for in Executive Order N-79-20, is meant to help California collectively move forward and deliver zero-emission benefits to all Californians. It outlines how state agencies and stakeholder groups key to our transition can move together with the scale and speed required to reach the state’s ZEV targets. The primary goal of the ZEV Market Development Strategy is to accelerate large scale, affordable and equitable ZEV market development. This strategy is a living document that will adapt over time based on feedback and lessons learned. If you have questions or feedback, please contact us.
%
of in-state sales of new passenger cars and trucks will be zero-emission by 2035.
%
of medium- and heavy-duty vehicles in the State will be zero-emission by 2045 and by 2035 for drayage trucks.
%
of off-road vehicles and equipment will be zero-emission by 2035.
ZEV Market Metrics
ZEV Market Metrics provide a quick overview of targets and progress in each of the Pillars and Outcomes areas of the ZEV Strategy. Click the tiles for more information, including one-page Metrics Snapshots with links to data sources.
Pillars
Vehicles
Progress
Light-Duty Passenger Vehicles
Targets: 1.5 million ZEVs by 2025, 5 million by 2030, and 100% ZEV market share by 2035
Where we are: 25% market share in 2024 and nearly 2 million ZEVs sold
Medium & Heavy-Duty Vehicles
Targets: 100% of vehicles are ZEVs in CA by 2045
Where we are: 3,700+ MHD on-road ZEVs registered at end of 2023
Infrastructure
Progress
EV Charging
Targets: 250,000 EV charging stations by 2025
Where we are: 105,000+ light-duty chargers as of Q1 2024
Hydrogen Refueling
Targets: 200 hydrogen refueling stations by 2025
Where we are: 68 light-duty stations at end of 2023
End Users
Progress
Voucher & Rebate Programs
- More than 560,000 passenger EV purchases incentivized, along with 8,000+ vouchers for trucks, buses, and off-road equipment.
Consumer Awareness & Experience
- 50% of Californians surveyed in 2022 said they would “definitely” or “seriously” consider buying or leasing a BEV today compared to 36% of Americans nationwide
Workforce
Progress
Jobs
- 60 ZEV-related manufacturing companies are based in California
- 26,000+ California jobs are in ZEV-related manufacturing
ZEV Strategy Documents
The first ZEV Market Development Strategy was published in 2021, with new editions anticipated every three years. The forthcoming 2024 ZEV Market Development Strategy will be posted here.
To implement the ZEV Strategy, interagency collaboration and alignment are key. Not only do many agencies contribute to the ZEV Strategy itself, but they also develop ZEV Action Plans that are shared with GO-Biz each year.
Additional strategy-related documents published since 2021 include the Equity Engagement & Implementation Plan (December 2021) and ZEV Pillar Priorities Document (October 2022). While the publication of additional Pillar Priorities documents is not anticipated, a ZEV Equity Action Plan is planned for 2024.
ZEV Equity
Equity in every decision is the first principle of the ZEV Market Development Strategy. The first ZEV Equity Action Plan will be published in 2024 with robust engagement and input from community-based organizations and leaders, environmental justice groups, and other key equity stakeholders. The ZEV Equity Action Plan will build on the Equity Engagement and Implementation Plan that GO-Biz published in 2021, which provided a ZEV Equity lay of the land, inventory of existing engagement on equity in the ZEV space, and priorities for state agency improvement. The new Equity Action Plan is part of the ZEV Strategy, but will be published separately.
Zero-Emission Vehicles Over the Years
California has been a leader in the transition to clean mobility for decades and continues to set ambitious goals for the future. View our Zero Emissions Vehicles Over the Years timeline to learn about the technological. regulatory, policy, and market developments that have helped us to get where we are, and see the goals we’re striving to achieve by 2045.
